Privacy Policy

1. Information We Collect

We collect both personal and non-personal information as described below.

A. Information You Provide

• Name, email address, phone number, and home address.
• Property or service information (e.g., roof type, zip code, or home details).
• Any information you voluntarily submit through forms, chatbots, or surveys.

B. Information Collected Automatically

• Device and browser information: IP address, device ID, operating system, and browser type.
• Usage information: pages visited, time on site, clicks, referring URLs, and engagement behavior.
• Cookies and tracking technologies: cookies, pixels, and similar technologies for analytics, personalization, and targeted advertising.

C. Information From Third Parties

• Advertising partners, affiliate networks, and data providers.
• Public databases and marketing partners.

2. How We Use Your Information

• Operate and improve our website and Services.
• Deliver personalized content and advertisements.
• Facilitate quotes, service matches, or lead generation.
• Sell leads, clicks, or referrals to our advertising and service partners.
• Send promotional communications and offers.
• Comply with legal obligations and prevent fraud.

3. How We Share or Sell Information

We may share or sell your information with:

• Lead Buyers and Service Providers: to connect you with relevant offers and local professionals.
• Advertising Networks: for interest-based or retargeted advertising (e.g., Google, Meta, Taboola, Outbrain, etc.).
• Analytics Providers: to analyze site usage and improve performance.
• Affiliates and Business Partners: to enhance audience targeting and attribution.
• Legal Authorities: if required by law or in response to legal requests.
• Business Transfers: in the event of a merger, sale, or acquisition.

We may “sell” or “share” your personal information (as defined under the California Consumer Privacy Act of 2018 (CCPA) and California Privacy Rights Act of 2020 (CPRA)) with third parties for marketing, advertising, or lead-generation purposes.

4. Cookies and Tracking Technologies

We and our partners use cookies, pixels, and other technologies to:

• Measure site performance and ad effectiveness.
• Show relevant ads and offers based on your interests.
• Limit ad frequency and improve user experience.

You may disable cookies through your browser settings or opt out of personalized ads using:

• AboutAds (DAA) Opt-Out
• NAI Consumer Opt-Out

5. Your Privacy Rights (U.S. Residents)

Depending on your state of residence (including California, Colorado, Connecticut, Utah, and Virginia), you may have the following rights:

A. Access and Portability

You can request a copy of the personal information we have collected about you.

B. Deletion

You can request that we delete your personal information, subject to certain exceptions.

C. Correction

You may request corrections to inaccurate or outdated information.

D. Opt-Out of Sale or Sharing

You can opt out of the sale or sharing of your personal information for advertising or marketing by submitting a request via: 👉 Do Not Sell or Share My Personal Information or emailing us at info@improvi.ai.

E. Right to Limit Use of Sensitive Information

If we collect sensitive personal data, you have the right to limit its use and disclosure.

F. Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To exercise any of the above rights, email info@improvi.ai with the subject line “Privacy Rights Request.” We may require you to verify your identity before processing requests.

6. Data Retention

We retain your data for as long as necessary to provide our Services, comply with laws, resolve disputes, and enforce agreements.

7. Security

We implement commercially reasonable safeguards to protect your information. However, no online system is 100% secure.

8. Children’s Privacy

Our Services are not directed toward children under 16 years of age, and we do not knowingly collect data from them. If you believe a child has provided us personal data, contact info@improvi.ai for removal.

9. U.S. State-Specific Disclosures

California Residents (CCPA/CPRA)

We collect, use, and disclose the following categories of personal information:

Opt-Out: You can opt out at any time by using our Do Not Sell or Share My Personal Information option or emailing info@improvi.ai.

Other States

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under state laws. We honor these requests through the same contact methods listed above.

10. Changes to This Policy

We may update this Privacy Policy periodically. Any updates will be reflected on this page with a revised “Last Updated” date.

11. Contact Us

For questions, legal notices, or privacy-related concerns, please contact us using the information above.